erweiterte Herstellerverantwortung (EN)
Prevention is the Cure for Europe’s Litter Challenge
Urban and rural cleansing programmes cost billions across the EU – essentially to collect and handle litter that should not be there in the first place. A significant portion of this cost could be avoided by better litter prevention.
Litter is the result of thoughtless or deliberately anti-social behaviour by citizens and organisations, or may occur as a result of inadequate waste management systems. We can prevent much of this if everyone takes their rightful share of responsibility in changing this behaviour. This is the key to stopping litter on a permanent basis.
While effective and intelligent cleansing programmes are essential, it is our experience that litter can only be properly reduced or stopped by putting adequate and sustained resources into communication and education aimed at preventing litter by changing people’s behaviour. There is much existing experience that bears witness to this.