The European Litter Prevention Association


The Clean Europe Network brings together Europe’s leading litter prevention associations. Some of the Network’s members have decades of experience in addressing the ever-changing challenge of litter in our towns and countryside. Together, they hope to leverage their shared experience and resources to bring positive solutions to one of society's most persistent problems.

The Clean Europe Network currently brings together of the major players in this field in Europe, together with a number of supporters who provide financial or other support to the Clean Europe Network’s programme.

Currently 12 EU Member States, Norway and Switzerland are directly or indirectly represented in this Network, which has the potential to reach over 50% of the EU population in its programmes. A number of our members already directly engage 1 in 5 of the population in their respective territories.

Hold Norge Rent (Norway)Keep Norway Beautiful was founded in 2004 by the Norwegian Waste Management and Recycling Association.

Keep Norway Beautiful is a non-profit organization committed to ridding Norway of litter. We aim to reduce and prevent litter, and we organize clean-up actions. Originally Keep Norway Beautiful was established as a nationwide clean-up campaign, but in 2014 we became an independent membership organization inviting all sections of society to join and support our work against littering.

Norway is a coastal nation, and marine litter is therefore a priority for Keep Norway Beautiful. The organization is best known for its national beach clean-up day, which was established in 2011. In 2015 over 19 000 volunteers took part in the campaign, and they organized 855 clean-up actions. The goal for 2016 is 25 000 participants and 1 000 clean-up actions.

Keep Norway Beautiful also works to increase awareness and change attitudes towards littering by lobbying, network building and disseminating information.

Keep Norway Beautiful coordinates Let’s Clean Up Europe in Norway.

Membership fees, sponsorships, government grants and private donations make up Keep Norway Beautiful’s financial base. We have six sponsors and 38 members.
IGSU (Switzerland)Newly formed in May 2007, the IGSU is an Interest Group for a Clean Environment in Switzerland. The initiative was taken by two private sector recycling organisations, the IGORA Cooperative for Aluminium Recycling and PRS PET-RECYCLING Switzerland. The two organisations have been working together against littering since 2004. Nonetheless, they sought to support activities against littering on a larger scale and have therefore founded the IGSU. The intention is to create an open platform in the campaign against littering and to interest further partners from consumer-related segments and the recycling industry to carry out joint projects.
Mooimakers (Belgium)“Mooi makers” literally means “the makers of beautiful”. Mooimakers is a communications platform that was launched in 2011 by Fost Plus and OVAM (two Belgian organisations), originally under the name of “Indevuilbak” (“Inthe litter bin”) in order to tackle litter.

OVAM is the public waste agency of Flanders and Fost Plus is Belgium’s “Green Dot” producer responsibility coordinator, i.e., it promotes, coordinates, receives packaging producers’ contributions to the “Green Dot” scheme and finances the selective collection, sorting and recycling of household packaging waste in Belgium.

Mooimakers provides a combination of communication activities and support for local initiatives, such as financial incentives and free clean-up material. It reaches out to all 300 municipalities in Flanders. Every year Mooimakers runs a big communication campaign which is intended to reach every Flemish citizen (around 6 million people).
Keep Baltic Tidy (Baltics)The Keep Baltic Tidy Organisation is a network which works with its member organisations in the Baltic Sea Region to tackle sustainable development issues. Following Sweden and Finland’s call for the creation of such a network, Keep Baltic Tidy was founded in 1993. The network initiates, implements and develops environmental projects for the general public with the aim of contributing to sustainable development in the Baltic Sea area.

The members of the Keep Baltic Tidy initiative are NGOs operating in the countries around the Baltic Sea: Estonia, Lithuania, Latvia, Finland, Russia and Sweden. Keep Baltic Tidy focusses in particular on marine litter in the Baltic Sea and, to that end, makes extensive use of public awareness campaigns.

Keep Baltic Tidy participates in the Network via Keep Sweden Tidy.
Keep Denmark Tidy (Denmark)Hold Danmark Rent, or Keep Denmark Tidy, is a widely recognised not-for-profit Danish organisation whose main objective is to reduce the amount of litter in Denmark.

Through partnerships with public authorities, companies and the public, Keep Denmark Tidy works to develop a better national understanding of the problem of litter, to support and co-ordinate local efforts to prevent and reduce littering, to increase awareness through campaigns and other communications media and to develop tools and products that can be of assistance in combatting littering.

Every year, approximately 2,500 volunteers, 98 schools (representing 65,000 pupils), 78 businesses (representing 40,000 employees) and 23 public authorities (representing 230,000 employees) participate in Keep Denmark Tidy’s campaigns.
Keep Scotland Beautiful (Scotland)Keep Scotland Beautiful has been working with people and communities to improve Scotland’s local environmental quality since 1960, first under the Keep Britain Tidy umbrella organisation and, since 2000, as registered Scottish charity under the current name.

Keep Scotland Beautiful takes action, campaigns and educates on a range of local, national and global environmental issues affecting people’s quality of life. It is committed to making Scotland clean and green, today and tomorrow. All the funds Keep Scotland Beautiful raises are dedicated to its charitable objectives – there are no profits or dividends paid to owners or shareholders; its constitution and charitable status forbid this.

Keep Scotland Beautiful aims to protect, preserve and enhance the environment of town and country in Scotland for the benefit of the public and to educate the public about the environment generally by promoting awareness of the ways in which the environment is at risk and the ways in which this can be minimised. All of its activities, such as Clean up Scotland, Eco-Schools Scotland, Beautiful Scotland, It’s Your Neighbourhood, Green Flags for Parks, Seaside Awards and Blue Flags for Beaches, Sustainable Scotland Network, and Climate Challenge Fund are carried out in pursuit of its aims. It is estimated that Keep Scotland Beautiful’s activities have a direct impact on the lives of 1 million people – that’s 1 in 5 of Scotland’s population. The indirect impact reaches many more people; whether residents of or visitors to Scotland.
Keep Sweden Tidy (Sweden)The Keep Sweden Tidy Foundation is a non-profit organisation that was established in 1983 to promote recycling and combat litter through public awareness campaigns, awards and environmental education. The Foundation strives to influence people’s attitudes and behaviour in order to encourage a sustainable development.

Keep Sweden Tidy receives wide support from other non-profit organizations, associations, national and local authorities, as well as from the business and public sectors. Today it is also one of the market leaders in environmental education.

Keep Sweden Tidy mobilises close to one million persons annually. 7,000 of the 16,000 schools throughout Sweden (representing 750,000 children) participate in Keep Sweden Tidy’s campaigns.
Keep the Estonian Sea Tidy (Estonia)Founded in 1993, Hoia Eesti Merd, or Keep the Estonian Sea Tidy, is an independent non-governmental environmental protection organisation specialised in environmental public awareness, proper waste handling solutions, archipelago and marine related issues. The organisation relies entirely on spontaneous participation and contributions.

Members of Keep the Estonian Sea Tidy include individuals, ports and guest harbours or marinas, local governments, companies engaged in environmental protection and schools.

In order to achieve its goals, Keep the Estonian Sea Tidy mainly works as an environmental information provider. It collects and disseminates information for all who wish to contribute to a litter-free environment. It also collaborates with other environmental initiatives on an ad hoc basis.

Keep the Estonian Sea Tidy works with hundreds of volunteers every year, as well as a few dozen schools and businesses.
NederlandSchoon (Netherlands) NederlandSchoon is the principal Dutch litter prevention organisation. It aims to stimulate correct disposal of litter and increase the level of cleanliness in the Netherlands.

NederlandSchoon works closely with the Dutch Ministry of Infrastructure and the Environment, the packaging industry, business groups, specific stakeholders (e.g. cigarette and gum manufacturers), local authorities - such as municipalities - and a range of voluntary initiatives. NederlandSchoon focusses on driving behavioural change via three programmes:
  • Supporter van Schoon: a platform that inspires, enables and activates Dutch people to help prevent litter and clean up their environment.
  • Focus areas: practical guidance concerning producer responsibility, organisation and management of public spaces and prevention of litter. In general and specifically for focus areas such as retail, public transport and the hospitality industry.
  • Knowledge: in order to prevent litter NederlandSchoon shares knowledge about behavioural change in relation to litter, innovative cleaning methods and also information about the nature, quantity and monitoring of litter in the Netherlands.

Each year, NederlandSchoon involves hundreds of thousands of volunteers in its
Keep Northern Ireland Beautiful (Northern Ireland)Keep Northern Ireland Beautiful was established in 2000 (as TIDY Northern Ireland) and is a charity inspiring people to take responsibility for creating cleaner, greener and more sustainable communities. The organisation is part funded by the Department of the Environment with the rest of its funding coming from private partnerships and the provision of services and training to Local Authorities and other organisations.

Work focuses on three main areas:
  • Environmental Standards - demonstrating what we expect and want for Northern Ireland.
  • Engagement & Volunteering - helping people take responsibility through positive practical action.
  • Education - ensuring our lifestyles are environmentally sustainable and emanate from a sense of responsibility.

Keep Northern Ireland Beautiful involves over 105,000 people in clean-ups through their BIG Spring Clean and thousands more through their Coast Care volunteer initiatives annually. The new Civic Pride campaign, “Live Here, Love Here” provides small grants and volunteering opportunities backed by a high profile media campaign. Keep Northern Ireland Beautiful operates programmes including Eco-Schools (with over 98% of all schools now involved in the programme), Young Reporters for the Environment, and Blue Flag (as the Northern Ireland member of the Foundation for Environmental Education), as well as the Seaside Award, Northern Ireland Litter Survey, Borough Cleanliness Survey and TIDY Business.

Keep Northern Ireland Beautiful also carries out litter surveys for the Department of the Environment to deliver elements of the Marine Strategy Framework Directive.
Paisaje Limpio (Spain)Paisaje Limpio is a non-profit organisation that was founded in 2004 to promote litter prevention and civic behaviour that respects the environment through education and awareness raising.

Paisaje Limpio was created by companies responsible for packaging recycling in Spain. It runs several projects, carries out studies and educational activities to tackle the environmental challenge posed by litter at sea, in the woods and mountains, as well as in schools, in companies and at mass gatherings such as festivals. Paisaje Limpio also runs campaigns specifically targeting cyclists and drivers.
Gestes Propres (France)Gestes Propres, a not-for-profit industry-financed organisation founded in 1971, is active in holiday and natural areas with the objective of increasing public awareness of littering and to prevent it. Gestes Propres launches annual awareness campaigns around such sporting events as the Tour de France. Its preventative action is focussed on its widely recognised litter bins and bags it provides the public.

Gestes Propres aims to mobilise all stakeholders (citizens, local authorities, businesses and others) in tackling the issue of litter and partners with more than 1,000 cities and unions of cities, where over 30,000 bins have been installed over the past 10 years.

Gestes Propres hands out millions of its signature bags that contribute to the collection of thousands of tonnes of waste. Through its public events, it reaches around one million people annually.
Clean Up BritainClean Up Britain was created as a voluntary campaign in 2010, and has been the leading organisation in England lobbying for a national anti-litter behavioural change campaign, which the British government eventually announced in 2017. Our objective is very clear: to change the attitudes and behaviour of the 48% of people in England who admit to dropping litter.

We work closely with a range of campaign partners, one of which is Warwick Business School, the leading centre of academic and applied behavioural change expertise in Britain and, also, the award-winning London-based behavioural science agency, System 1 Research. We have also enjoyed, and benefitted from, a close and very positive working relationship with Scotland’s leading environmental organisation, Keep Scotland Beautiful.

We have now expanded our range of professional expertise to include fly-tipping, re-use, recycling and researching the wider societal effects of run-down and desecrated environments, which include cost, a deterioration in mental health, injury to animals, increased crime and a decline in community pride. The broadcaster, Jeremy Paxman, is Clean Up Britain’s Patron.